One of the most insidious results of hookup culture is the retreat to the Principle of Least Interest – which says that the person who cares the least in a relationship is the one with the most power.
Although research shows that most college students would prefer a relationship over casual sex, it’s become uncool to feel that way. It’s most prevalent among guys, but girls also fake indifference about relationships. They go for the casual hookup hoping it will turn into something more.
Back in the days when traditional dating was the norm, playing hard-to-get was a viable strategy for women.